In recent years, with the global economy into the wandering stage, the Chinese economy is facing structural transition, China's construction machinery industry is also undergoing a "new normal", many well-known international construction machinery manufacturing enterprises have also shifted the focus of market sales to the post-market. As an extension of equipment services, after the second-hand equipment in the market account for a large proportion. At the same time, China's construction machinery market, many customers are small and medium enterprises, and even individual users, the financial strength of the difference created a lot of second-hand equipment idle and circulation space, a large number of cost-effective second-hand equipment into the market. It can be said that the past two years, second-hand equipment is gradually entering the mainstream market, construction machinery industry has become a new growth point of development and opportunities.

    Used equipment trading fiery

    Construction machinery two mobile phone transactions are mainly old machinery trading, since 2014, the new machine sales shrinking rapidly, but two mobile phone transactions continued fiery. The industry believes that the formation of two mobile phone transactions warming mainly due to the following.

    First of all, a large number of new mobile phone market after the market pulled up the stock. 2010 to 2015, China's ten construction machinery listed company's total sales amount 850 billion yuan, according to the average 10-year depreciation, turnover rate of 10% of the calculation, China's second-hand mobile transaction volume of at least 80 billion yuan per year (not Including Japan and the United States imported by other channels of the second mobile phone), start the first year of the new machine is generally less into the second mobile phone market, the use of more than two years began to enter the second mobile phone market.

    Second, the regional migration of infrastructure in China has led to regional differences in demand for machinery.
 Again, the level of mechanical maintenance to enhance the value of two mobile phones. Second, if the phone can be effectively maintained, the use of performance is relatively secure, the maintenance and repair capacity of the proliferation of an objective increase in the life of second-hand machinery, but also for the two mobile phone transactions to bring convenient conditions.

    Finally, industrial change leads to changes in assets. The rise of professional mechanical leasing companies to speed up the flow of mechanical efficiency, once the construction machinery zero mortgage policy greatly stimulated the purchase of construction machinery desire. Capital of the rapid increase in the size of the new machine sales, but also to speed up the operation of the Chinese construction machinery leasing market process.

    Lack of market experience

    But at present, the construction machinery industry is still facing overcapacity, receivables imbalances and other issues, although many companies after the war moved to the market, the development of second-hand equipment market, but also face various challenges.

    With the second-hand equipment market continues to expand, second-hand equipment in the circulation process of financing problems are increasingly apparent.

    A large number of second-hand construction machinery market in China mainly by second-hand traders, second-hand equipment to be improved its valuation and pricing system, resulting in two mobile phone transaction price determined by the market situation, regardless of whether the seller profit, as long as follow the market recognized price, You can sell products. Used equipment market is full of chaos, full of unfair competition and information asymmetry and other issues, so that financial companies on this huge sales market is full of mistrust, that can not be effective financial infiltration.
 Although many well-known international equipment manufacturers, in the post-market huge profits make people envy, but the domestic manufacturers, agents only after the market as a sales service support as a means of second-hand equipment business in the role of positioning is not clear, Lack of technical and personnel support, but also the lack of a returnable operation and management mechanism.

    Enterprises are facing challenges

    Although China's second-hand equipment market is a new market to be perfect, but many construction machinery manufacturers, or keep up with market conditions, has been closely monitoring and vigorously guide the healthy development of China's construction machinery.

    With Doosan Infracore China Ltd. as an example, Doosan insists on the concept of "customer-centric" and takes the customer's needs as the focus. In the product, the channel, the equipment, Marketing and other multi-level comprehensive force.

    First of all, improve the quality of equipment Doosan, increasing the residual value of second-hand equipment rate; Moreover, followed by national "2025" strategy and "Internet +" thinking of the operation, to maximize the use of the Internet platform, and not rigidly with a sales channel , The implementation of differentiated sales model and service. Using the strategy, Doosan has created a new model of second-hand construction machinery trade.
Doosan Infracore will take the lead in signing a strategic cooperation agreement with China's leading second-hand construction machinery auction platform, Iron Baby, to bring the fair, transparent and efficient Internet into the second-hand construction machinery trading field, to help iron baby achieve the maximum efficiency of second-hand mobile phone And Doosan two mobile phone brand's overall upgrade.

    At the same time, make good use of the Internet platform as a channel of Doosan also independent research and development of second-hand equipment platform for a comprehensive revision upgrade, the updated platform for new rental equipment inquiries, remanufacturing accessories mall, exclusive service inquiries and mobile side APP, Optimized the computer page, and redesigned a more user-friendly flat menu, convenient for customers to quickly check the necessary equipment and renewable parts. The use of independent network information channels, not only an effective solution to the secondary trading equipment, information asymmetry, more standardized trading protection.

    In addition to a networked, information-based platform, Doosan has opened up a variety of sales channels to accelerate the flow of used equipment. With the help of third-party platform resources, Doosan will bring many quality Doosan equipment to customers. Customers personal experience the quality and value of equipment, help promote the cause of customers.

    Supported by the state, is picking up the construction machinery industry, second-hand equipment circulation industry has been standing on a new starting point, in order to improve the market and build a long-term mechanism for the development of critical period. With China's construction machinery market continues to mature, the proportion of second-hand equipment market has increased, engineering machinery companies are also providing customers with a more diversified services and equipment, is constantly pursuing reform, help second-hand equipment market development and innovation to provide customers with More high-quality services to achieve the interests of customers to maximize.