In 2017, it can be said that it is the “Big Year” of Chinese construction machinery manufacturers. Especially in the “Belt and Road” market, Chinese manufacturers are accelerating their layout and in-depth speed. Its overseas orders have been fruitful and have achieved rapid growth. According to statistics of the General Administration of Customs, in 2017, the export value of China's construction machinery products reached US$20.1 billion, for the first time exceeded US$20 billion, a year-on-year increase of 18.5%, and the trade surplus reached US$16.019 billion.

    The magnificent export performance witnessed the company's meticulous industrial layout and grand blueprint. Being able to base themselves on the fiercely competitive overseas market and be able to attack the city, what do these "going out" construction machinery companies really rely on?

    With more than 30 years of experience in the international market, XCMG continues to maintain the industry's export priority, and now has established more than 40 molecular companies and offices, more than 300 distributors, and more than 500 contract service providers. The products have been sold to 177 countries and area. These impressive achievements cannot be separated from Xugong's excellent products and services.

    Create "Going Out" model with excellent technical gold standards

    The sales of its loaders and cranes have achieved a qualitative leap and have always maintained the leading position in the export industry. Sixty years of product technology precipitation, with high-quality products and perfect services, XCMG has shaped the high-end product image overseas. In 2017, XEMC’s contribution to the countries along the “One Belt and One Road” reached more than 70%. High value-added, high-tech products have achieved a major breakthrough in exports. Extensive efforts are made to stand proudly in the "Belt and Road" strategic layout.

    Layout localization service and become a golden key for overseas development

    In addition to its excellent quality, XCMG can have the confidence to go out of the sea, but also from a global service marketing system. In the overseas layout, XCMG pursues research and development in close proximity with its customers, and develops and develops adaptive products based on the needs of users in different regions of different countries. Ensure that the "localization" service is timely and effective. At the same time, a professional team is stationed to provide follow-up protection and provide follow-up services. Up to now, XCMG has 116 first-level distribution outlets, 73 spare parts outlets, 24 offices, 11 manufacturing bases and KD factories along the “One Belt and One Road”.

    How big is the heart, how big is the stage. The ambition of Sany always strives hard for international enterprises, and has never stopped the "going out" footsteps. With the help of the national “Belt and Road” approach, the pace of overseas efforts by Sany is somewhat different. In the year 2017, Xugong’s overseas export business surged by 80%, and its revenue accounted for as high as 30% of total revenue.

    Create a strategy of “clusting into the sea” and establish a unique competitive advantage

    Creating an internationalization strategy is not a brutal conquest but a win-win situation and the establishment of a fate community. For this reason, in the One Belt One Road Initiative, Sany introduced new ideas and created a global strategy of “clustering to the sea” in many fields. Actively establish strategic cooperation with high-quality companies, and have established joint working groups one after another. In India, China, and a third country, joint development of five major businesses will be combined to achieve complementary advantages and technology resources sharing. Both the brand and the strength give the company great value.

    Wang Min once said: When the traditional manufacturing industry and the new information technology of the Internet are combined, it is equal to the company's wings.

    In order to upgrade the manufacturing industry to a new level of “intelligence”. The annual R&D expenditure of Sany is as high as 5%-7% of the annual sales revenue. Sany has set up R&D centers in overseas bases such as Germany and the United States, and uses advanced cutting-edge R&D capabilities to enhance its technological innovation capabilities. To improve the competitiveness of Sany in the international market with wisdom. From 2007, we established the "M2M remote data acquisition and monitoring platform based on the Internet of Things technology, established 2 billion yuan of "Magicou" innovation center, and established "Intelligence Plus Intelligent Industry Alliance" with 19 well-known companies such as Baidu and Jingdong. Let the "smart technology" truly fall into the depths of the industry.
Ultimately, it conquered the international stage with intellectual products.
    After ten years of deep plowing, Zoomlion continuously increased the pace of “going out” and opened up a whole world in the international market. In the "Belt and Road Strategy" concept, Zoomlion believes that if you want to improve your international competitive advantage, it is more important to go into "more than going out"!

    Back to the original overseas thinking: to "go into" in order to go out

    As a leading Chinese equipment manufacturing enterprise, Zoomlion actively implements the One Belt One Road Initiative. It can be seen in the “Going Global” blueprint that Zoomlion has now formed overseas production across three continents: Europe, Asia, and the United States. Bases, including Italy CIFA Industrial Park, Germany M-TEC Industrial Park, Zoomlion Bai Russia production base. These achievements are inseparable from Zoomlion’s “going in” strategic thinking, such as the take-out of Chinese companies, self-built sales platforms in the region, including mergers and acquisitions, and on the one hand improving the advantages of R&D, marketing, and localization of after-sales service networks. On the one hand, it will accumulate the global supply chain resources of Zoomlion and further improve the global layout of Zoomlion to ensure the sustainable and quality steady growth of Zoomlion’s overseas business.

    An overseas strategy that focuses on strength: focusing on “localization” is king

    Internationalization is actually localization. The faster localization goes, the more international the company will become. On the one hand, Zoomlion uses the new opportunity of the land-sea “silk road” to focus on 22 key countries, strengthen channel construction and major customer management, and intensively cultivate operations to ensure quality and efficiency. On the other hand, Zoomlion uses its subsidiary operations as a target for localization and accelerates the construction of offshore subsidiaries and spare parts centers. Gradually promote localized operation and management of personnel, finance, sales, service, and spare parts support for overseas subsidiaries, and ensure that subsidiaries are substantiated to better serve the local market.

    The dedication of Yang Wei in the sea not only comes from the quality of China-made products, but also meticulously escorts and rigorously these leading companies. In the future, it is expected that more companies will be able to thrive and go out of their way to make China's manufacturing with China's wisdom, and deeply implant the capillaries of countries along the Belt and Road.