Looking engineering machinery, since 2011 to enter the ice period, the construction machinery industry expanded year on year revenue decline, net profit year on year decline is still high, and the profit decline continued to outpace revenue decline. Living "winter" into the construction machinery industry enterprises to frenzied media attention when the next month?
 
But first, how should we interpret this downturn? Already accustomed to growth spurt Chinese construction machinery enterprises, this is an unprecedented winter. This experience of the past 20 years China's economic growth in the gold industry, is the first time experience a real winter. Even in 2008 the raging economic crisis, the economy is just punched turn cold, but led to the hot summer construction machinery!

On the other hand, it was also retorted, engineering machinery, winter is actually not really winter, but people within the industry has adapted to the development of unconventional construction machinery, is now down to a rational development of the industry model, the industry people adapt, so to get out of the winter watching winter! indeed, any one industry can not continue such long-term high growth unchanged. During the golden years, the rapid development of China's construction machinery industry, the market size has become the highest in the world. Throughout 2001-2010, China's construction machinery industry with 25.6% average annual growth rate, from 50 billion yuan in 2000 increased to 430 billion yuan in 2010, an increase of 7 percent. China has become the world's largest construction machinery market, in 2010 the top 50 global construction machinery, Chinese enterprises have accounted for eight.

And this so-called "winter" is in relation to the arrival at the 2008 economic crisis, however 4 trillion economic stimulus plan to launch, originally the coming "winter" life and postpone for four years! From this sense, the State economic planning for the construction machinery industry is concerned does indeed have the power to turn things around! feast finds it difficult, however, will not be repeated 4 trillion, engineering machinery is bound to move towards smart growth, embark on a new journey.