"Development of the heavy volume, the trough of the security services" has become most companies are pursuing the development plan. For engineering machinery, the market still need to follow this rule. 2013 and 2014, for each construction machinery enterprises, are uncomfortable year industry trough hovering makes a lot of companies are a bit much. But savvy business decision makers still see opportunities trough, that is the adjustment strategy will shift after market.

In fact, many companies have begun to focus on service, started to increase in service, hoping to achieve a breakthrough in the service can be able to establish a good brand image. Although the construction machinery industry, "Golden September and Silver October," has been in the past, but construction machinery companies did not stop the pace of the service, but still continues deep plowing services for our customers to provide timely and effective service.

President of the China Construction Machinery Industry Association has said Qi Jun, after the market has great potential. In fact, after the construction machinery market is very rich, including internal security service, maintenance, leasing and re-manufacturing. At the same time, foreign engineering machinery, automobiles, airplanes, and other fields have been developed to a certain size, China has launched a machinery market after market wind. Maintenance, spare parts and other traffic surge, manufacturers, agents have to pay attention on the after-market and increase investment. With an increasingly diverse customer needs, related services will naturally developed rapidly. Chinese Academy of Engineering Xu Bin Shi also said that after the construction machinery market is given a new blue ocean.

However, any development of a market will inevitably be some drawbacks, after construction machinery market is no exception. Services into high and low profits, service location awareness to create profits weak market weakness as an auxiliary machine sales, service has emerged. Based on current market conditions and after the internal and external factors, the manufacturer shall as soon as possible after market upgrade to a strategic level, for their own situation, after the enactment of the market development strategy. Development strategies, including customer segmentation construction machinery demand for after-market, post-market solutions customized content programs. Solutions may cover after-market services, spare parts, operating leases, two mobile phones, remanufacturing one or more of these five major business modules. Strategic objectives for driving the market after five business modules to the market development, improving corporate earnings model, enhance corporate profitability.

In short, after maintaining and developing various engineering machinery market is inseparable from the protagonist's self-regulation and the mutual supervision. In addition, after the market access standards have to understand the characteristics of existing customers, according to needs, develop customer segmentation criteria and management practices. So as to enhance the efficiency of collaboration, to create greater market value.