As we all know, since the second half of 2011, along with the continued weakness in the Chinese economy, the construction machinery industry into the longest downturn, huge inventory, accounts receivable surge, overcapacity and other issues make a lot of construction machinery enterprises feel pressure. Since entering in 2015, China's economy entered a new norm, even though the state has adopted "along the way" related to strategic decisions, the development of construction machinery industry have had some waves, but overall still in the low state, corporate pressure still can not be underestimated.

2016 is "Thirteen Five" the first year, China's economic development to the good long-term fundamentals have not changed, but downward pressure is still there. To ensure the development speed diminished potential, increase in volume and better quality, China is to further promote the economic, industrial restructuring, to create a new driver stage, and vigorously promote supply-side structural reforms, accelerate the pace of transformation and upgrading.

Construction machinery industry a "Chinese genre"

Chinese construction machinery industry is an important component of China's equipment manufacturing industry, is an important force in China's infrastructure construction, it plays an important and active role in railways, highways, electricity, water, nuclear, chemical, urbanization construction. Over the past ten years, China's construction machinery industry achieved rapid development, and achieve a substantial breakthrough in terms of size, products, technology, and other aspects of internationalization, the rapid increases in global competitiveness; and even in some segments has entered the world-class level. On to the loader as a representative of products, made in China has accounted for more than half of the global market share, "Chinese genre" has been formed.

Although China's construction machinery industry experienced a temporary decline since 2012, but on a global scale, China's construction machinery industry is already in a leading position in terms of scale, for several years to become the world's largest construction machinery market, and in products, technology and innovation on continue to mark the world's highest level, representatives and reflects the upgrading of China's manufacturing competitiveness.

2016, China's construction machinery industry in the face of macro market adjustment, the internal driving force of development, the development of the mode switching dual challenge, continue to promote structural adjustment and development mode, development of power, organizational change and technological innovation, quality and efficiency. In the future, China's construction machinery industry in the area all the way to the strategic, regional development, joint development of Beijing, Tianjin, the Yangtze River economic zone to build and derived therefrom under high-speed rail, road infrastructure push, still have a vast and huge space for development.

Recently, XCMG, Zoomlion, Sany, Liugong Group and other 20 major construction machinery manufacturer jointly issued the Declaration proposed to completely bid farewell to the old ideas, old patterns, foster new formats, to create a new development model and drive level, and promote China's construction machinery industry to high-end forward.

Expanding overseas markets

The past two years, in order to resolve market downward pressures and challenges, Chinese construction machinery manufacturers actively explore overseas markets, the depth of promoting internationalization strategy. Globally, Chinese construction machinery manufacturers have gone through "Simple Overseas trade", "building channels overseas agents and offices," the first two stages, and then into the third stage - to establish manufacturing bases, research and development centers overseas. Some leading enterprises have entered the fourth stage - the use of "local talent, technology, products, etc." to promote the target market localization strategy.

As China's construction machinery industry's most important segments, products exported overseas Chinese loader 30 percent in recent years, the annual export volume exceeded 35,000 units, which means that in the global market outside China, Chinese brand products have occupied loader half share.

By integrating the world's top technology, research and development resources, digestion and absorption of the world's leading technology and promote innovation, Chinese construction machinery manufacturers keep up with global products, technology trends, launched a series of upgraded product of a landmark, a comprehensive update of the China Construction Machinery Industry product spectrum, to promote industrial products and technology system integration of the world. Especially in the high-end, high-value and large-scale fields, Chinese construction machinery manufacturers repeatedly or break, even constantly refresh the world record.

Infrastructure market demand "Thirteen Five" period will bring warm Construction Machinery

In the past year, many engineering machinery enterprises have felt the chill of the market downturn, but entering 2016, especially this year is the first year of the new "Thirteen Five Year Plan", the introduction of infrastructure planning around the country, practitioners seem to make construction machinery saw infinite hope. In the new 2016, the domestic market demand gradually upgrade infrastructure, to a certain extent with warm engineering machinery industry.

Continue to spread all kinds of good news to stimulate the Chinese economy and the promotion of infrastructure development, which makes in the low construction machinery industry have a new hope. First, the "Thirteen Five" period around the country continued implementation of rail and other projects. From around the country continue to introduce the most recent relevant rail transit construction projects and programs, the national policy to enhance the demand for construction machinery, and promote the development of mechanical engineering industry in the effort, which is bound to a certain extent, with warm engineering machinery industry. Secondly, recently around the country continue to introduce the internal transformation of the city, city reconstruction, and other related programs, will also be in a certain extent, with warm engineering machinery industry. Moreover, the domestic construction machinery enterprises also actively participated in the construction of transport facilities abroad, serving as the backbone of international infrastructure. Analysis had indicated that the scale of investment in infrastructure projects are often in the hundreds of billions of billions, can drive many industries as steel, cement and other construction machinery industry is undoubtedly block huge cake, which in driving mining, road, Scraper the great role of the construction machinery market boom is undeniable.

Overall, construction machinery in 2016 although the pace of development will not render the golden age of the past decade, but the increase in China's internal market will also demand a certain degree with warm engineering machinery industry.

After the market continues to develop

With the domestic construction machinery sales, ownership of substantial growth, to find a sustainable production and consumption patterns, promote the construction machinery industry for energy conservation is imperative; that "along the way" and other policies, country engineering machinery products export growth, foreign businessmen to China's construction machinery products sold in a clear re-manufacturing requirements. Multi-demand forcing construction machinery remanufacturing become parties to examine the focus of market opportunities.

Some experts put forward "construction machinery industry has entered the era of service competition, the quality of service relating to the survival of enterprises, foreign countries such as Germany, Belgium, Japan and the United States, some well-known engineering machinery enterprises all have a powerful and complete industrial chain, in marketing, and after-sales service and other sectors to build a good profit model, the formation of the advantages of sustainable development, it is worth learning. "However, the current domestic situation, the construction machinery companies after the market did not get enough attention. Thus, in the face of fierce competition in foreign markets, limited domestic market capacity, it moved to the aftermarket would be a good policy. This requires that the domestic market after the many brands in the industry associations led by self-discipline, strengthen management, to change the past market spontaneous, loose state, to achieve standardization of network construction, stabilized. At the same time, but also to improve the after-market service system, improve service staff technical level, speed up the timeliness of response, and enhance competitiveness. On the other hand, as the country's second mobile phone fiery auction, the second mobile phone market gradually began to develop and a huge benefit. Good order specification mobile phone market, will provide a good support for the lower raw material remanufacturing industry, solving engineering machinery remanufacturing industry without straw embarrassing situation, to further promote the development of green construction machinery.

In addition, China's construction machinery enterprises also have to strengthen technological innovation, focus on market demand, establish energy saving ideas, the implementation of green manufacturing, to achieve the transformation and upgrading, production to meet market demand and the development trend of the new era of the new product, aimed at technical occupy the commanding heights of the market, quality, functionality. Within plus industry "heating" has gradually become a trend, China's construction machinery enterprises joined forces under the new model will jointly explore the development of the industry, new directions, boosting construction machinery early out "winter", usher in " spring".